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Vakkenpakket Turkije

by Matthijs. Average Reading Time: about 3 minutes.

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De vakken die ik in Turkije ga volgen zijn gekozen! Ik ben toch maar afgeweken van Cinema & Television, hetgeen wat ik als eerste van plan was. Dit zijn de vakken die ik in Turkije wel ga volgen;

Psychology
What is Psychology?: Theoretical developments, Major Sub-Disciplines and methodology; Growth and Development; Motivation and Defense Mechanisms; Attention and Perception; Learning: Behavioral and cognitive approaches; Verbal Learning and Memory; Language and communication; Personality; Abnormal Behavior: Causes, Types and treatment.

Social Psychology
The aim of this course is to introduce social psychology to the students. The course wiil begin by definition(s) of social psychology, historical development of and methods of the discipline. The other major topics that take place in the course are as follows: attitudes and attitude change, social influence, social cognition, aggression and prejudice.

Presentation Techniques
Effective Presentation Process; Presentation Preparation, Brainstorming; Writing Objectives; Developing Meaningful Sentences; Providing Exercises that Attract Student involvement; Determining Presentation Time; Determining Presentation Plan; Providing a Start that Attracts Attention; an Effective Closure; Common Mistakes Made in Presentations; Preparing Visual Materials by Computers; Presentation Software; Introduction to PowerPoint, Visual Literacy Rules; Roles of Visual Materials in Presentation Process; Developing Visual Materials; Visual and Verbal Elements; Placement, Composition, Balance, Style and Color.

Online Communication
Key Concepts and Definitions; The Internet as Social Technology: Using Technology to Communicate, Understanding How New Communication Technologies Work; Individual in New World Order: Forming Online Identities, Relating on Online, Seeking Therapy Online, Communicating in Virtual Communities; Internet Culture and Critique: Rebuilding Corporations, Accessing the Machine, Searching Alternative Spaces, Pop Culture and Online Expressionism.

Consumer behavior
Aim of The Module In this module I will aim to approach � The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); � the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); � the behavior of consumers while shopping or making other marketing decisions; � Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; � How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and � How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues helps us develop our strategies by taking the consumer into consideration. For example, by understanding that a number of different messages compete for potential customers� attention, we learn the fact that in order to be effective, ads must usually be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times they will be persuaded more by emotional/symbolic appeals.

Marketing Communication
Marketing and communication: extensions of marketing communication, communication process, elements, objectives; promotion mix: advertising, Public Relations and publicity, personal selling, promotion: adapted marketing communication tools: sponsorship, purpose related marketing, hybrid messages, direct marketing, other types of marketing communication: product, brand, packaging, place and price; managing and strategies of marketing communication; planning: objectives, budget, marketing, communication ethics and its social dimension.

Communication Management
Marketing communication: Persuasion, contact points, interest groups; Message design in communication: Concept of message design, developing strategies; Planning, application, tactics; Segmentation: Group segmentation; Competitive strategies; Product diversity; Product proposition; searching information and information processing: Exposure, attention, perception, retention; Searching and application; Models: Elaboration Likelihood Model, Multiple Attitude Model; Communication systems: Interpersonal, organizational, public, mass and interactive; Other tools: Promotion, word-of-mouth communication.

Flink pakketje he? ;D Dit is het voorstel dat ik naar de betreffende university heb gestuurd. Hoop dat ik dit allemaal wel ga redden in een half jaar, zitten een boel leuke vakken bij! Heb er zin in! ;D

Eerdere posts over Turkije:
Studeren Turkije
5 maanden studeren in Eskisehir, Turkije

4 comments on ‘Vakkenpakket Turkije’
  1. Niels Bruin says:

    Nice man, ben benieuwd hoe het bevalt.

  2. anusha says:

    zozo dat klinkt allemaal best ernstig, maar wees niet bang lijkt 100x meer dan wat het is.
    want het stelt niets voor. zelf heb ik hiervan consumer behavior gedaan en communication management.
    een lachertje. 10 tentamen vragen waarvan je er 2 mag kiezen. psychologie is 2x een werkstuk maken en verder nooit naar de lessen! maar de omschrijving zag er mooi uit hoor :D!
    alvast veel succes!

  3. Matthijs says:

    Haha, ik ben niet bang hoor ;-) Heb er hardstikke zin in! Het zijn veel vakken die ik nu helemaal niet heb. Als ik hier de basis door leer heb ik altijd google nog om me verder te verdiepen ;-)

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