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D&AD juryleden over de winnende Black Pencil cases

by Matthijs. Average Reading Time: less than a minute.

Ik hou wel van leerzame lessen over winnende case van juryleden ;-) Daarom raakt deze video me op een positieve manier. Goede vastlegging van het beeld van juryleden die echt iets te zeggen hebben over de top van de creatieve industrie.

De citaten die me het meest opvielen

1. To get a Black Pencil you have to come up with something that is changing the industry forever and change the rules in how we are doing stuff.

2. There is no way you could find a piece that’s worthy of a Black Pencil that didn’t tap into social context.

3. That’s how I’m looking at work. Is the context right? Are they really relevant to what they should do? And then you have to execute it in an exceptional way.

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