Posts tagged "increase sales"

Monty Python Increases Sales With YouTube


Onderstaand artikel schreef ik eerder voor Het artikel gaat over Monty Python dat door middel van een YouTube channel – en een geniale manier van aanspreken van de doelgroep – de verkoop van hun DVD’s aanzienlijk liet stijgen.

Movie industries fear the power of online video. No wonder, the content created with great effort and enormous budgets is being served for free to the entire world. Monty Python – a well known comedy sketch show [wiki] – gave a good twist to this ‘abuse’ of their content and even turned it into a big profit maker. This twist increased their sales by 23,000 percent.

With their genius approach, they converted regular watchers back into brandfans by increasing the awareness that the content is still available on DVD and even made them buy their own copy.

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